Synopsis : The Google Generation written by Barrie Gunter, published by Elsevier which was released on 11 November 2009. Download The Google Generation Books now! Available in PDF, EPUB, Mobi Format.
The Google Generation examines original and secondary research evidence from international sources to determine whether there is a younger generation of learners who are adopting different styles of information search behaviour from older generations as a function of their patterns of use of online technologies. The book addresses the questions: might the widespread availability and use of search engines, such as Google, give rise to a different type of scholar who seeks out and utilises online information sources and thereby develops a different orientation to learning from older generations whose information seeking practices became established initially in the offline world. Provides a one of the most comprehensive analyses yet on the evolving nature of information search behaviour Combines a review of a wide range of international research evidence combined with original, cutting edge research Directed towards industry end-users and policy makers as well as academics with shared scholarly interests