The Globalization of Chinese Business
  • Release Date : 27 September 2014
  • Publisher : Chandos Publishing
  • Categories : Business & Economics
  • Pages : 368 pages
  • ISBN 13 : 9781780634494
  • ISBN 10 : 1780634498
Score: 4
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Synopsis : The Globalization of Chinese Business written by Robert Taylor, published by Chandos Publishing which was released on 27 September 2014. Download The Globalization of Chinese Business Books now! Available in PDF, EPUB, Mobi Format. The main theme of the book is the globalisation of China’s markets and Chinese business management in the context of ongoing reform at home and the country’s growing global economic role. The Globalisation of Chinese Business includes contributions relating to a wide range of manufacturing and service sectors, encompassing such areas as foreign investment, state and private enterprise, human resource management, consumer culture and advertising, financial markets and healthcare. Following an introduction by the editor there are four sections, the first focused on the globalisation of Chinese management and the second on the evolution of Chinese management. The remaining sections contain chapters on China’s growing service sector, growing markets and competition, and healthcare system reform. An epilogue by the editor in the remaining section concludes. Covers a range of managerial issues relating to both manufacturing and services in China in the context of ongoing managerial reform Discusses the corporate strategies of both Chinese and foreign companies Examines the targeting of Chinese and global markets Details the globalisation of Chinese business management