Synopsis : The Chinese Consumer Market written by Lei Tang, published by Elsevier which was released on 29 April 2009. Download The Chinese Consumer Market Books now! Available in PDF, EPUB, Mobi Format.
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends