Methods in Consumer Research  Volume 1
  • Release Date : 02 January 2018
  • Publisher : Woodhead Publishing
  • Categories : Technology & Engineering
  • Pages : 582 pages
  • ISBN 13 : 9780081012581
  • ISBN 10 : 0081012586
Score: 4
From 245 Ratings

Synopsis : Methods in Consumer Research Volume 1 written by Gaston Ares, published by Woodhead Publishing which was released on 02 January 2018. Download Methods in Consumer Research Volume 1 Books now! Available in PDF, EPUB, Mobi Format. Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics