Improving the User Experience through Practical Data Analytics
  • Release Date : 03 March 2015
  • Publisher : Morgan Kaufmann
  • Categories : Computers
  • Pages : 396 pages
  • ISBN 13 : 9780128006788
  • ISBN 10 : 0128006781
Score: 5
From 1 Ratings
CLICK HERE TO GET BOOK

Synopsis : Improving the User Experience through Practical Data Analytics written by Mike Fritz, published by Morgan Kaufmann which was released on 03 March 2015. Download Improving the User Experience through Practical Data Analytics Books now! Available in PDF, EPUB, Mobi Format. Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques

Designing with Data

Designing with Data

Author : Rochelle King,Elizabeth F Churchill,Caitlin Tan
Publisher : "O'Reilly Media, Inc."
Category : Computers
GET BOOK
User Research

User Research

Author : Stephanie Marsh
Publisher : Kogan Page Publishers
Category : Business & Economics
GET BOOK
UX for the Web

UX for the Web

Author : Marli Ritter,Cara Winterbottom
Publisher : Packt Publishing Ltd
Category : Computers
GET BOOK