Designing Brand Identity
  • Release Date : 11 October 2012
  • Publisher : John Wiley & Sons
  • Categories : Design
  • Pages : 336 pages
  • ISBN 13 : 9781118418741
  • ISBN 10 : 1118418743
Score: 4
From 245 Ratings
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Synopsis : Designing Brand Identity written by Alina Wheeler, published by John Wiley & Sons which was released on 11 October 2012. Download Designing Brand Identity Books now! Available in PDF, EPUB, Mobi Format. A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Brand Atlas

Brand Atlas

Author : Alina Wheeler,Joel Katz
Publisher : Wiley
Category : Business & Economics
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