Case Studies in the Wine Industry
  • Release Date : 27 November 2018
  • Publisher : Woodhead Publishing
  • Categories : Technology & Engineering
  • Pages : 213 pages
  • ISBN 13 : 9780081010464
  • ISBN 10 : 008101046X
Score: 4
From 245 Ratings
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Synopsis : Case Studies in the Wine Industry written by Cristina Santini, published by Woodhead Publishing which was released on 27 November 2018. Download Case Studies in the Wine Industry Books now! Available in PDF, EPUB, Mobi Format. Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

Case Studies: Insights on Agriculture Innovation 2016

Case Studies: Insights on Agriculture Innovation 2016

Author : Cheng-I Wei,Alfreda Wei,Pamela Rae Becker,Dai-ichiro Fuchimoto,Akio Takenaka,Takashi Matsumoto,Pekka Kess,Miranda Mirosa,Wenting Xu,John Birch,Kayna Lloyd,Zhang Tianzhu,Liu Caixia,Zhangjie(siyar),Hou Qian,Yao Kaiqian,Tzong-Ru Lee,Chun-Yu Chien
Publisher : Vital Wellspring Education Pte. Ltd.
Category : Agricultural innovations
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