Synopsis : A Short Cut to Marketing the Library written by Zuzana Helinsky, published by Elsevier which was released on 23 January 2014. Download A Short Cut to Marketing the Library Books now! Available in PDF, EPUB, Mobi Format.
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed